Institutions and Distribution For Our Trailer & Linking To Ancillary Tasks

How effective is the combination of your main product and ancillary texts?

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Here is a presentation that outlines how our choice of institutions and distribution companies affect the outcome and marketing of our trailer.

I also made a short video, in which I discuss how the different media texts we produced relate to their own individual industries.

One link between our magazine cover and the trailer is the urban setting. Our director, Andrew Wills is stood by some graffiti on the wall which links to the scenes in our trailer of Mark investigating the case in an urban setting.

Another link is the use of costuming. Our director, Andrew Wills is dressed to mimic a trench coat as seen with Mark Rivers in our trailer. This is a conventional costume that is used within the noir genre as worn by the fall guy during his investigation to uncover the corruption within the urban setting.

However, it is important to note that whilst our director dominates the majority of the cover, the tug at the bottom is focused on promoting other films and content in the magazine. Whereas the trailer’s sole purpose as a media text is to advertise our film- thus showing that the magazine cover has numerous purposes rather than our trailers single role.

There are also several intentional links between our poster and our trailer. The first being the use of smoke which can be seen in our trailer with the close-up profile shot of Rosette. Cigarette smoke is a common visual convention in noir and symbolises the mysterious and seductive elements of the femme fatale character.

Our poster plays heavily upon this idea of the femme fatale; using her mouth and the dark red lipstick to connote her sexuality and the danger that she possesses if a character is drawn in too close by her. This is also seen in our trailer through the use of costuming with her red dress and her demeanour towards Mark. Whereas the trailer is more focused on the character of Mark, as he is the one the audience see the perspective of the world from yet he is not seen on the poster. This demonstrates that the trailer is trying to sell the audience the narrative of the film whereas the poster is focused on promoting and selling the genre. This is because the genre is inferred through the cinematography of the trailer but there is only so much a poster can communicate as a single image. Therefore, instead, the poster has to rely on the use of semiotics where the imagery of the signifier acts to create a message in the audience’s head known as the signified.

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Thus, it is clear to me that the design of our magazine cover and poster are appropriate in the context of our trailer. These media texts serve a genuine purpose in advertising to the audience and acting as a symbiotic tool that is beneficial for both the production and distribution company.


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