Focus Groups: Film Poster and Magazine Cover

What have you learned from your audience feedback?

We conducted some open-ended focus groups to gain some initial insight to our film poster and magazine cover.

Magazine Cover:

Screen Shot 2017-04-24 at 16.16.36

After posting out a link on social media to this focus group, we received some responses to gauge an initial reaction to the cover. It was clear that many wanted us to adjust the image of Andrew to make it look less photoshopped which was caused by a gaussian blur we had added to it. Many also felt that we should change the colour of the font of ‘Andrew Wills’ and make the below text (tug) larger and easier to read as well.

Sight & Sound v4

We then took this feedback on board and removed the blur, made the font white and made the tug larger as well. This small focus group was, therefore, useful in gauging an initial reaction to our piece allowing us to make said improvements to it.

Film Poster:

Screen Shot 2017-04-24 at 16.04.29We then proceeded to use the same method of feedback for our poster. This indicated to us that we should improve the tagline, make some adjustments to the lips/mouth of Rosette to make it appear more streamlined and improve the spider webs around the smoke.

Screen Shot 2017-03-29 at 15.15.46

We then made changes accordingly. Whilst we did not change the cobwebs as we felt there was not much we could do to improve it any further. However, we did change the tagline to have a direct correlation with the web that Rosette spins. We also went back and refined the lips in Photoshop to make them look more realistic and plush. Once again, focus groups made this clear to us and we were able to act on this feedback accordingly.


The Widow’s Web: Focus Groups

What have you learned from your audience feedback?

This was the first focus group that we conducted and used the very first version of our trailer. Our ‘test subject’ correctly identified that the film was a noir and some of the key character types such as the femme fatale. This is significant because it shows that our job of communicating the repertoire of elements that the noir genre has to offer was done effectively. There were a few slight errors in her understanding such as the idea that Mark was framed for Hans’ suicide- which is not strictly correct but adds to the narrative enigma of the film so it is not an issue in my opinion. Her main pointers to improve were to improve the sound of the trailer and make the narrative ever so slightly clearer (so they didn’t think Mark was framed for murder).

We then worked on this as a group to dub our audio and add some new shots with Hans and Rosette to make the narrative even clearer to the audience. This is reflected in our progression through the piece which can be found in a blog post here.

In this video, we asked two separate focus groups for their thoughts on our trailer. From this, we were able to establish that the narrative and genre of our film were very clear, perhaps too clear and that to improve we should refine the pacing and music. This was a useful exercise to get direct feedback on our trailer.

Here is another focus group that we conducted as a group (feedback starts at 2:12). We learnt that the way in which we had constructed the narrative was effective with the wide array of shots. To improve further, we should change the mise-en-scene of the bedroom scene.